Bricolage and Employee Innovative Behavior in Banking: The Roles of Work Life Balance and Entrepreneurial Resilience

Authors

  • Burhan-u-din GIFT University, Gujranwala, Pakistan
  • Umer Mukhtar GIFT University, Gujranwala, Pakistan
  • Fatima Safeer GIFT University, Gujranwala, Pakistan

DOI:

https://doi.org/10.69591/ssmr.vol03.no02/005

Keywords:

Bricolage, Work-Life Balance, Employee innovative behavior, Entrepreneurship Resilience

Abstract

Drawing on Job Demands–Resources (JD–R) theory, this study investigates how bricolage influences employee inventive behavior among intrapreneurs in the banking industry, with work-life balance functioning as a mediator and entrepreneurial resilience as a moderating personal resource. Data were acquired through a cross-sectional survey of 300 intrapreneurs working in Pakistani commercial banks. Bricolage, work-life balance, entrepreneurial resilience, and employee inventive behavior were all measured using validated scales. Smart PLS 4 was used for the analysis, which employed partial least squares structural equation modeling (PLS-SEM). According to the findings, bricolage has a favorable influence on employee innovative behavior, work-life balance considerably mediates the bricolage-innovation relationship, and entrepreneurial resilience strengthens bricolage's impact on work-life balance. These findings highlight the significance of work and personal resources in promoting innovation in highly regulated service industries.

JEL Classification Codes: M12, M54, O31, G21

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Published

2026-02-12

Issue

Section

Articles